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Tourism Leadership Excellence & Advancement Program ​(T-LEAP)

Beyond a Traditional Training Program

Transform your leadership potential with the Tourism Leadership Excellence & Advancement Program (T-LEAP). 

T-LEAP equips participants with advanced skills in strategic planning, problem-solving, and technology integration. Through dynamic workshops, industry-focused case studies, and expert mentorship, you’ll master how to leverage data, drive sustainable practices, and lead teams with confidence in a rapidly changing global environment.

With a curriculum aligned to the unique challenges of Singapore’s tourism sector, this program provides actionable insights to address real-world business scenarios. Beyond adapting to industry changes, T-LEAP empowers you to redefine the future of tourism.

 

study-location-grey  EHL Campus (Singapore), 3 Lady Hill Rd, Singapore 258672

study-period-grey  May 5, 6, 15, 26 & 27

Module 1: Navigating Leadership Excellence: Steering the Future of Tourism

Embark on a transformative journey and gain hands-on experience in strategic planning, problem-solving, and adapting to emerging trends, all while learning from real-world cases and industry experts.

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Module Highlights

  • Develop Strategic Plans for Tourism-Related Initiatives: Analyse the efforts of various tourism-relatedcompanies with real-world examples to create effective strategic plans.
  • Solve Current Business Problems: Apply problem-solving frameworks to address real-world challenges and issues within the tourism and hospitality sector.
  • Identify and Respond to Emerging Tourism Trends: Participate in discussions to stay ahead of trends and effectively lead through change
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Learning Objectives

Upon completion of this course, participants will be able to:

  • Understand Industry Trends: Learn to scan and prioritise key tourism-related trends and events that have significant effects on your business.
  • Apply Problem-Solving Frameworks: Resolve real-world tourism business challenges by identifying and prioritising root causes and developing strategic solutions.
  • Create Effective Strategic Plans: Apply a balanced scorecard framework to strategic planning to ensure that goals are aligned financially, commercially, operationally, and developmentally.
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Module 2: Leading Sustainability: Leveraging Emerging Trends to Achieve Goals

This module offers an in-depth exploration of key sustainability frameworks, including GSTC and Singapore Green Mark It is thoughtfully designed to empower leaders with strategic tools and insights for driving sustainability in the tourism sector.

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Module Highlights

  • Practical Impact: Gain strategic insights and practical approaches to integrate emerging sustainability trends into your leadership practices to drive organizational change.
  • Sustainability in Action: Explore sustainability drives business success and learn effective strategies to implement it in the tourism sector.
  • Strategic Sustainability Practices: Learn how to harness and implement sustainability-focused strategies, enabling you to align with global sustainability goals.
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Learning Objectives

Upon completion of this course, participants will be able to:

  • Implement Sustainable Practices: Apply frameworks to optimize operations and enhance stakeholder value.
  • Capitalize on Emerging Sustainability Trends: Utilize current trends to drive strategic initiatives, enhancing competitiveness in tourism.
  • Develop Strategic Leadership: Learn to manage and persuade stakeholders effectively.

Module 3: Unlocking Data in Tourism: Shaping the Future of the Tourism Industry

This module empowers tourism leaders with skills to leverage data in strategic, high-impact decision-making and innovation.

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Module Highlights

  • Unlocking Data: Explore how data and technologies transform the tourism industry.
  • Enhancing Operational Efficiency: Discover the best practices for ensuring data integrity and compliance, enabling effective and reliable business operations.
  • Navigate Future Trends: Anticipate emerging technologies and market shifts to position your organization for sustained growth.



 

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Learning Objectives

Upon completion of this module, participants will be able to:

  • Measure the Impact of Data on Tourism: Critically assess how data transforms the tourism industry's future.
  • Apply Data Analytics: Understand different types of analytics used to streamline operations and future market demands.
  • Evaluate AI's Role in Tourism: Understand the strategic relevance of artificial intelligence in tourism and hospitality.
  • Explore Emerging Technologies: Examine how technological innovations reshape customer expectations and anticipate their implications for your organization.

Curriculum

Note: The final program content is subject to change.

The outlined 2-day module ensures a comprehensive learning journey that provides knowledge and the skills required to effectively plan, strategize, and respond to different business scenarios with the confidence of an effective tourism leader.

Day 1

Session 1: Welcome and Introduction

Duration: 1 hour

  • Welcome addresses by sponsors and management of EHL Campus Singapore
  • Overview of course objectives and agenda
  • Ice-breaking activity: participants share leadership aspirations

Session 2: Discussing Singapore's Tourism Goals and Emerging Tourism Trends

Duration 2.5 hours

  • Discuss national tourism priorities: sustainable, attraction development, tech-driven, and stakeholder development.
  • Explore emerging tourism trends and their impact on Singapore's goals and strategies.
  • Discussion and exchange of perspectives on industry trends

Session 3: Strategic Environmental Scanning

Duration: 1.5 hours

  • Assess and prioritize emerging B2C/B2B tourism trends. Group activity: environmental scan (trend radar) of key trends impacting Singapore tourism (immediacy and impact).
  • Prioritize trends to align with organizational and industry goals.

Session 4: Complex Problem Solving in Leadership

Duration: 2 hours

  • Address complex tourism challenges by identifying root causes.
  • Formulate strategies based on internal strengths and limitations.
  • Case study: analyse real-world management issues using the root cause navigator.

Day 2

Session 5: Balanced Scorecard for Strategic Planning

Duration: 1.45 hours

  • Implement the balanced scorecard for strategic planning (aligning with national and organizational goals).
  • Develop a balanced scorecard: identify objectives, KPIs, and initiatives (financial, customer, internal processes, learning and growth).

Session 6: Growth through Business Partnerships

Duration: 1.45 hours

  • Develop strategies for innovative tourism partnerships. Learn leadership approaches for identifying, negotiating and managing strategic alliances (mutual benefit).
  • Practical exercises: mock business negotiation exercises based on real-world scenarios.

Session 7: Case Studies in B2C and B2B

Duration: 2.5 hours

  • Introduction to two Singapore tourism case studies (B2C and B2B).Develop strategic initiatives for the case study using the four strategy tools.
  • Group presentations with feedback.

Session 8: Course Wrap-Up and Feedback

Duration: 1 hour

  • Summary of key learnings from the 2 days
  • Participant reflection and feedback session.

Immerse yourself in our 1-day 'Leadership for Sustainability in Tourism' module, designed for leaders to share and acquire sustainable innovation strategies for their businesses. Capitalize on sustainability trends and circular economy principles to enhance business innovation, competitiveness, and efficiency.

Day 3

Session 9: Understanding Sustainability in Tourism

Duration 1 hours

  • Explore fundamental sustainability principles and their critical role in tourism.

Session 10: Mastering Sustainability Reporting: Frameworks, Case Studies, and Inclusive Practices

Duration 2.5 hours

  • Explore key sustainability frameworks and analyse case studies that highlight effective reporting practices, such as those guided by GSTC and Singapore Green Mark, with inclusivity and accessibility playing a supporting role in sustainable development

Session 11: Circular Solutions for Sustainable Development

Duration 2 hours

  • Adopt circular economy principles to enhance sustainability in tourism.
  • Redesign products for circularity and rethink their journey with circular strategies.

Session 12: Sustainability Strategies

Duration 1.5 hours

  • Learn how to embed sustainability into core business strategies to align with and drive organizational goals
  • Explore effective techniques for engaging stakeholders and garnering support for sustainability initiatives.

The 2-day outlined module ensures a comprehensive learning journey that provides knowledge and the skills required to make effective data-driven strategic decisions and drive digital innovation in the tourism sector.

Day 4

Session 13: Introduction to Data in Tourism and Data Governance

Duration 2 hours

  • The transformative impact of data on the tourism industry and its far-reaching implications
  • Leveraging data for strategic decision-making processes.
  • Identifying critical operational domains for data-driven problem-solving.
  • Developing robust data privacy policies following the best practice standards.

Session 14: Operational Efficiency Through Data

Duration 1.5 hours

  • Optimizing operational efficiency through data analytics
  • Leveraging data to forecast demand trends accurately.
  • Analyse how organizations utilize data to enhance operational performance.

Session 15: Customer Insights and Personalization

Duration 1.5 hours

  • Creation of detailed personas based on data
  • How to use data to personalize the experience of a hypothetical customer

Session 16: Data-Driven Leadership

Duration 2 hours

  • Discussion on how to utilize data in the decision-making process
  • Analysis of real-world cases where data-driven decisions lead to success or failure
  • Best practices to apply these principles in their own organizations.

Day 5

Session 17: Introduction of Artificial Intelligence (AI) in Tourism Duration

2 hours

  • Defining AI and its strategic relevance to tourism and hospitality
  • Critical evaluation of the advantages and potential risks of AI implementation
  • Exploring advanced AI applications within the tourism industry

Session 18: Strategic Implementation of AI for Operational Efficiency

Duration 1.5 hours

  • Assessing organizational preparedness for AI integration
  • Comprehensive overview of cutting-edge technologies and platforms
  • Developing phased implementation plans for AI to ensure minimal operational disruption
  • How AI aligns with key goals, improving efficiency and customer experience

Session 19: New Trends in Digital Innovation

Duration 1 hour

  • Exploration of emerging technologies of virtual reality and augmented reality
  • Analysing how digital innovations are reshaping customer expectations
  • Technological trends and their strategic implications for organizations

Session 20: Future Trends in Data Innovation and Closing Ceremony

Duration 2.5 hours

  • Explore how technology can aide in future-proofing the business and drive growth.
  • Discussion on integrating data and digital technologies.
  • Closing remarks by sponsors and management of EHL Campus Singapore

Faculty

Fees

For Baseline (50% funding) 

Fees before funding & GST : $ 3,000.00

Fees After funding & 9% GST : $ 1,770.00

For SkillsFuture Mid-career Enhanced Subsidy or for Enhanced Training Support for SMEs (70% funding)

Fees before funding & GST : $ 3,000.00

Fees After funding & 9% GST : $ 1,170.00

International Participants (without funding)

Fees before funding & GST : $ 3,000.00

Fees After funding & 9% GST : $ 3,270.00

Why should you apply ?

Members of T-LEAP can expect induction to STB’s Tourism Leaders Network (TLN), as well as the Singapore Leaders Network (SGLN), managed by the Human Capital Leadership Institute, with access to a series of activities that support them in their leadership development journey.

Who is this program for?

High-potential senior executives and business leaders driving growth in Hotels, Attractions, MICE, Integrated Resorts, and Travel Agencies.

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