rosewood-pool-shot-1920x920 coloradjust-1

Hospitality Strategy
Case Competition 2020

 

June 15th - July 2nd

 

EHL_Logo_simple_RGB-8
Rosewood Logo small-1

What is the Hospitality Strategy Case Competition?

The Hospitality Strategy Case Competition 2020 is a global virtual case competition organized by EHL and Rosewood Hotel Group.

The three-week case competition is open for free to (1) High school students (2) University students and (3) Professionals with a maximum of 5 years experience.

Participants will compete in teams of 2 to 3 within their respective categories. With a real-life business challenge issued by Rosewood Hotel Group to set the scene, a series of masterclasses then provide market snapshots of several Asian destinations, hospitality insights and business frameworks, equipping teams to complete the challenge. Shortlisted teams will have the opportunity to pitch their concepts to a panel of industry leaders and win great prizes!

The competition is an unparalleled learning opportunity to gain an insider understanding of the hospitality industry, market insight of Asia and a global network.

harbour-house-1920x920

Why Participate?

• Deepen your market knowledge: Gain insights into the hospitality, F&B and entrepreneurship scenes in Asia through the masterclasses and electives.

• Build your hospitality network: Build your network during our digital events, discussions, workshops, and enjoy the interaction with hoteliers from all over the world. Connect with senior industry leaders and experts, thought leaders, entrepreneurs and peers.

• Develop your business skills: Develop your communication, presentation and business skills by participating in the Hospitality Strategy Case. Showcase your intelligence and creativity, and compete with the top hoteliers.

• Win Amazing Prizes: Get your Certificate of Participation and win amazing prizes to treat yourself with a Michelin Starred restaurant experience, room nights at one of the Rosewood Hotel Group properties, the EHL Junior Academy experience, free EHL online certificate classes and more!

Prizes

 

All participants will receive a Certificate of Participation.

 

All Winners

bds rosewood little bay
One Michelin-Starred Restaurant Experience
@ Le Berceau des Sens
located on EHL Campus (Lausanne)		 Room Nights
@ A Rosewood Hotel Group Property

 

Category Winners

High School Students: University Students: Professionals:
ja


EHL Junior Academy Experience

 internship


Internship Support from EHL and Rosewood Hotel Group

 onlinecert


EHL Online Certificate

Winners

 

WinnerYangon

 

High School Category


Team 529: Yangon
Aung Chit Moe
Su Khin Lay Tun

 

WinnerTokyo

 

University Category


Team 361: Tokyo
Leonardo A’de Lima
Stefano A’de Lima

 

WinnerSeoul

 

Early Professionals Category


Team 200: Seoul
Jihyung Suh
Woojun Lee
Yoon Hee Jang

 

WinnerTokyo

 

People's Choice Award


Team 361: Tokyo
Leonardo A’de Lima
Stefano A’de Lima

Highlights

 

one

The Case


3 Key Elements


7

Analysis of global hospitality trends


2

Analysis of local market conditions


8

Localize a Rosewood Hotel Group brand in your city!

two

The Masterclass Series


4 Masterclasses, 3 Themes


Each masterclass will cover the following 3 themes:


4 • Region •

One APAC region: China / Thailand / Laos / Vietnam


5 • Function •

One business function: Talent & Culture / Branding / Guest Experience / Brand Differentiation


6 • Industry •

Sustainability / Wellness / Operations / F&B

Slide-6_1920x920-min

The Case

The case is created and structured by EHL, ranked #1 University in the Hospitality & Leisure Management category, together with Rosewood Hotel Group, one of the world’s leading hotel companies.

The Hospitality Strategy Case is based on a real-world challenge. It focuses on the development strategy for a hospitality concept, which participants will need to research, analyze and create based on the chosen market.

Just like being a real hotelier, participants are creating their own development strategy and will pitch the solution. The top teams chosen will be able to present their solutions in front of the industry leaders via video conference.

 

 

Case Release

Based on what is publicly known about the Rosewood Hotel Group, the KHOS brand deep-dive presentation by Jonathan Frolich and a location that you and/or your team members are familiar with, localize KHOS in that location.

Pay attention to the upcoming Masterclasses, which will cover 8 key elements of a hotel concept and how these are localized by functional leaders, as well as different market snapshots.

Speakers

Regional market insights will be covered by industry experts focusing on the hospitality, food and beverage, entrepreneur scenes and other must-know business topics. Some key speakers include:

 

Andrew Turner Andrew Turner
Managing Director,
@Rosewood Phuket
Regional Vice President,
@Rosewood Hotel Group		 Benjamin Banh Benjamin Banh
Vice President - Field Sales & Marketing
@Rosewood Hotel Group

 

Benoit Amado Benoit Amado
Complex Managing Director
@Hoiana Hotels		 Celeste Ho Celeste Ho
Director of Talent and Culture
@New World Beijing Hotel

 

Charlotte Chen Charlotte Chen
Global Wellness Manager
@Rosewood Hotel Group		 Davis Rao Davis Rao
General Manager
@New World Wuhan Hotel

 

Guillermo Varela Guillermo Varela
Managing Director
@Rosewood Luang Prabang		 Hakan Akgun Hakan Akgun
Vice President of Engineering, Sustainability and Security
@Rosewood Hotel Group

 

Jonathan Frolich Jonathan Frolich
Managing Director of New Project Development
@Rosewood Hotel Group		 Luigi Califano Luigi Califano
Director Of Operations
@Rosewood Castiglion del Bosco

 

Nick Huang Nick Huang
Director of Talent and Culture
@Rosewood Beijing		 Noel Merainer Noel Merainer
Vice President, Development - Asia Pacific
@Rosewood Hotel Group

 

Ricky Cheung Ricky Cheung
Corporate Director, Talent & Culture
@Rosewood Hotel Group		 Sebastien Seitel Sebastian Seitel
Senior Corporate Director of Food & Beverage
@Rosewood Hotel Group

 

Shelley Perkins Shelley Perkins
Chief Talent and Culture Officer
@Rosewood Hotel Group		 SooJeong Lee Soo Jeong Lee
Senior Corporate Design Director
@Rosewood Hotel Group

 

Thomas Harlander Thomas Harlander
Managing Director
@Rosewood Bangkok		 Tony Chick Tony Chick
Regional General Manager
@New World Beijing Hotel

 

Vito Romeo Vito Romeo
Managing Director
@Rosewood Beijing		 Aaron Hung Aaron Hung
Travel Professional, Educator and Advisor

Agenda



HSCC Timeline-3

*Dates are subject to change



Additional resources are available for the brave

 

EHL Industry Webinars
by Various Speakers
Every Wednesday
More Info
RISE Series
by EHL Professor Demian Hodari
Every Monday
More Info
LinkedIn Workshop
by Ricky Cheung, Corporate Director, Talent & Culture @Rosewood Hotel Group
June 11th
More Info

How to Participate

1) Be passionate about travel and hospitality

2) Be a current high school student
OR
Be a current university student
OR
Be a professional with maximum 5 years of experience

3) Form a team of 2 – 3 to participate in the case competition


*Each segment will only be competing with the participants from the same segment.


Registration Is Closed

*Registration closes on June 13th, 23:59 (SGT).

FAQ

13th June -- Registration Deadline*

15th June -- Opening Session

16th June -- Masterclass 1: China + Talent & Culture + Guest Experience

18th June -- Masterclass 2: Laos + Design & Project Services + Wellness

22nd June -- Masterclass 3: Vietnam + Development + F&B

23rd June -- Masterclass 4: Thailand + Sales & Marketing + Sustainability

28th June -- Case Submission Deadline**

29th June -- Announcement of Shortlisted Teams

2nd July -- Presentations by Shortlisted Groups and Announcement of Winning Teams***

 

*Registration will be open from 18:00 (SGT) 29th May 2020, Friday to 23:59 (SGT) 13th June 2020, Saturday.

**Case submission deadline: 23:59 (SGT) June 28th. Please note that only first submission will be considered. Late submission will not be accepted.

***Final presentation & winner announcement: shortlisted teams will be invited for the final presentation and will be given 5 minutes to present, including a 5-minute Q&A session after each team’s presentation.

This event is open to participants globally. There are no costs for participation.

You are eligible to participate if you are either:

  • High school student
  • University student
  • Working professional with a maximum of 5 years of experience.

You need to form a team of 2 or 3 people to participate.

All masterclass sessions will be conducted on Zoom. You can access Zoom via either desktop or mobile. You can download the Zoom Apps or desktop version here: https://zoom.us/download

In addition to that, a LinkedIn Group will be created for internal communication purpose. We will send you the invitation link via email after your registration.

Two deliverables need to be submitted as case solution:

  • 9 slides of PPT (in both PPTX format and PDF format)
  • 2-minute video to present the slides (in MP4 format)

Shortlisted teams will be invited to present the case in front of the jury. Each shortlisted team will deliver a 5-minute presentation to explain the concept and a 5-minute Q&A session will follow after each presentation.

Registration has closed as of 13th June 23:59 SGT. Each member of the team is required to register individually.

You may download the full FAQ here: https://bit.ly/30JJ3Ry 

The Hosts

 

EHL_Logo_simple_RGB-8

Founded in 1893, the Ecole hôtelière de Lausanne (EHL) has 25,000 graduate alumni worldwide. For the second year in a row EHL has been ranked at the top position by QS World University Ranking for Hospitality and Leisure Management in 2020 and by CEO World ranking. With a confirmed Michelin Star in 2020 for the Berceau des Sens, our student-operated restaurant on campus, EHL continues to strive for innovation and excellence and remains committed to enhancing the learning and career opportunities for our students.


Rosewood-Hotel-Logo-v2

Rosewood Hotel Group, one of the world’s leading hotel companies, encompasses three brands:  ultra-luxury Rosewood Hotels & Resorts® in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World® Hotels & Resorts in China and Southeast Asia; and KHOS™, a dynamic global business lifestyle hotel brand.  Its combined portfolio consists of more than 40 hotels in 19 countries. The group’s expansion is distinguished by its approach to creating strong, modern, and differentiated brands, its focus on design and innovation, and a commitment to a very bespoke and personal approach to hospitality.

Facade-final---1920x928

Contact

For more information, please send your inquiries to:

Ruoyun Liu
EHL Industry Relations Officer
Ruoyun.LIU2@ehl.ch

Registration is closed.

Legal Terms

©2024 EHL Group, Switzerland, All rights reserved