Why should I study Hospitality Management in Switzerland?

Why should I study Hospitality Management in Switzerland?

The methods of Swiss hospitality education set the standards of excellence in this field. At EHL, we combine the Swiss values of academic rigor and industry practice with creativity and innovation for modern Hospitality Management degrees.

What is hospitality?

Historically, hospitality was the art of welcoming travelers with a place to sleep and a meal, and inn keepers were the very first hospitality managers.

Hospitality is one of the world’s time-honored tradition of customer service. From the rough inns and taverns of ancient times to the plush suites and fine-dining of modern hotels and restaurants, hospitality has evolved a great deal. But those changes are nothing compared to what’s happening these days.

Thousands of years ago, when road networks were scarce and traveling was cumbersome strangers arriving in a foreign land had to rely on either their camping skills or a local’s kindness when looking for shelter. During the age of pilgrimage and the development of major trade routes throughout Europe, it was mostly inns and taverns offering primitive rooms to weary travelers. The idea of a hotel built for the sole purpose of hosting guests did not exist in Europe until the 18th century, when technological progress and the introduction of faster and more reliable modes of transport made long distance travel available to wider public. With the influx of large numbers of foreigners into major cities, the need for accommodation led to the opening of the first hotels in the modern sense. Since then, the sector has known a nearly unbroken run of growth and international expansion.

 

Away from home, surrounded by strangers and yet you feel welcome. The original idea of hospitality has remained unchanged since the creation of the word itself. Derived from the Latin word “hospes”, meaning both visitor and stranger, hospitality has its roots in ancient history.

 

What is the hospitality and tourism industry?

The hospitality and tourism industry includes many sub-sectors that are open to hospitality management graduates. The following list shows the closely related hospitality and tourism industry sectors.

  • Accommodation: hotels, resorts, vacation rentals, camping, etc.
  • Food & beverage: restaurants, night clubs, franchises, catering, food trucks
  • Travel: airlines, cruise ships, private jets and charters
  • Tourism: excursions, tour packages, destination management
  • Events: festivals, concerts, conferences, fashion shows, etc.
  • Sports & recreation: international competitions, private clubs, rentals, retail

What is hospitality management?

In the late 1800’s, the concept of leisure tourism and hospitality spread across Europe, bringing flocks of wealthy travelers to Switzerland. It began with visitors seeking cultural and natural exposure on guided tours in the Swiss Alps, train rides and wellness tourism. Palace-style hotels, thermal baths and ski resorts became icons of luxury tourism in Switzerland. This new generation of wealthy guests had higher expectations for comfortable accommodations, convenient services and fine dining. The leisure travel phenomenon gave birth to hospitality management schools: EHL was founded in 1893 in Lausanne, and pioneered in hospitality education since then.

Hospitality Industry

Tourism and hospitality industry growth

The tourism and hospitality industry is one of the strongest industries in the world in terms of overall GDP, employment and growth. The year of 2016-2017 was excellent for the tourism and hospitality industry, according to the World Travel and Tourism Council’s 2017 report.

  • +6 million net additional jobs in 185 countries
  • +7.6 Trillion US$ (10.2% Global GDP)
  • 292 million jobs sustained
  • 1 in 10 jobs in the global economy

Hospitality and tourism industry drivers

The four main drivers of revenue growth predicted for hotels, airlines, restaurants, and travel and tourism businesses.

  1. New money: The global traveler pool is growing by millions every year with new consumers from emerging and developed markets with growing disposable incomes.
  2. Affordable airfare: Airfare prices continue fall encouraging more travel and leaving more money on the table for other sectors.
  3. Business travel: The global economy is strong and business travel is projected to grow by more than 6 percent in 2018.
  4. Focus on experiences: Consumers are spending more on recreation, travel, and eating out, and less on material goods.
Vulnerability assessments, security planning, stress tests and security infrastructure will push the hospitality industry in becoming resilient.

The biggest challenge will be the implementation of technology that doesn’t overpower the student’s natural learning experience. The professors of tomorrow will also have to be ready for this educational shift. Will they look like robots? Certainly not, but definitely will have to transform their interactions with the students.

The hospitality education of the future will not be able to afford to be a disciple of the industry by just answering short and medium terms needs. It will have to be a driver for the hospitality industry which is not just confined to hotels, but to extend to any company wishing to place customers at the center of the interactions.

Hospitality Careers

Skills for hospitality careers

The massive, steady growth in the hospitality industry creates opportunities for managerial and executive employment, new businesses, and innovation. Hospitality is a generic term that includes all activity sectors where customer satisfaction is key, and the primary goal is to ensure the best customer experience possible. Training for soft-skills is critical to succeed in the 21st century: critical thinking, agility and adaptability, effective communication, imagination and curiosity: these are all skills students develop at EHL.

Careers in the hospitality industry

If you want to understand the volume and variety of careers in the hospitality industry, take a quick look at the more than 34,000 open positions available on Hosco, a job portal that unites top talent from hospitality management schools with employers around the world.

Indeed, hospitality and tourism management career options are predicted to grow from the industry’s current place at 1 in 10 jobs on the planet to 1 in 9 jobs on the planet or 380 million jobs worldwide by 2027.

Types of hospitality careers

Consider the diversity of a career in the hotel industry and hospitality industry careers in closely related sectors:

  • Hotel operations: front office, rooms division, food & beverage, events
  • Hospitality management: HR, finance, marketing, real estate, public relations
  • Entertainment: venue management, event planning, sales, retail, VIP services
  • Luxury: lifestyle services, private charters, VIP events & services
  • Food & Beverage: fine dining, catering, culinary arts, sommeliers
  • Health & wellness: spas, fitness, private clinics, retirement living, hospitals
  • Online & technology: OTA’s, start-ups, sharing economy
  • Other roles: hotel openings, hospitality consultancy, project management, R&D

Benefits of careers in the hospitality industry

More and more high school graduates and college-educated adults are discovering the benefits of a career in the hospitality industry. Indeed, hospitality management careers offer a fun and challenging work environment, they make it possible travel and work in cities around the world, and they expose workers to many different people and cultures. And there are other, more factual reasons to choose a hospitality management career: it’s a growing employment sector that offers good security and opportunities to advance in a career for the future.

Here are some excellent reasons to choose hospitality industry careers.

Hospitality opportunities start at entry level

It’s frustrating to discover that you can’t get a job without experience when you certainly can’t get experience without a job. Unlike many industries that demand years of work experience even for low-level positions, the hospitality industry offers a wide range of career options for relatively inexperienced individuals with the proper training. Because it often values a strong work ethic, a dedication to quality service, and an outgoing personality more than years of experience, the hospitality industry is brimming with opportunities for new grads.

Careers in hospitality have competitive pay rates

Although rates of compensation differ from field to field and location to location, hospitality positions offer solid starting salaries and ample opportunity for pay increases. Here are the annual pay ranges for several popular hospitality management jobs in the United States: Lodging Manager - $30,688 to $100,525 Food and Beverage Manager - $29,870 to $67,822 Travel and Tourism Manager - $32,000 to $124,616 Casino Manager - $124,618 to $338,199

Hospitality careers require transferable skills

In addition to the sectors within hospitality, travel, tourism and events, and their various departments, hospitality graduates can branch out in their careers to other sectors and businesses where their skills are in high demand. These hospitality skills: service excellence, cultural & language skills, operational skills, critical and creative thinking, discipline, work ethic, team work, communication, managerial skills, financial management skills… Are applicable in: luxury brands, technology companies (Google, Apple, Bose), consumer brands (Nestlé, Pepsico), financial services & banking, PR & Communications, public service & NGOs and entrepreneurship. Hospitality management careers cannot be replaced by robots According to many recent articles, there are three characteristics for jobs that have very low chances of being replaced by technology in the next 30 years.[Source] Here they are and the reasons that hospitality management graduates won’t have to worry: Relationship building: Handling special needs and providing personalized services cannot be done by machines Creativity: Providing personalized, cultural experiences to please human customers is unlikely to be replaced by AI. Managing the unpredictable: Customer emergencies and service issues require problem-solving skills that require emotional understanding and tact that robots don’t have. Hospitality jobs offer good benefits Because many hotels are owned and/or operated by major companies such as Marriott, Hyatt, and Hilton, they know what it takes to stay in business. In large part, this means offering great benefits to attract and retain exceptional management team members and staff workers. Industry leaders typically provide extremely competitive healthcare packages and 401(k) retirement plans. They also often support generous maternity leave, sick leave, and vacation pay policies. Many even offer tuition reimbursement for various relevant educational programs.

The biggest challenge will be the implementation of technology that doesn’t overpower the student’s natural learning experience. The professors of tomorrow will also have to be ready for this educational shift. Will they look like robots? Certainly not, but definitely will have to transform their interactions with the students.

The hospitality education of the future will not be able to afford to be a disciple of the industry by just answering short and medium terms needs. It will have to be a driver for the hospitality industry which is not just confined to hotels, but to extend to any company wishing to place customers at the center of the interactions.